Jingle all the way...

No! Its not about Christmas or Santa!!!!!!!! Its about Diwali- 'the festival of lights'...I wouldn't be surprised if one tries to figure out a connection between them! Well, here it goes...

As the country is gearing up for yet another Diwali, there is something I notice which has emerged as a big time trend here in Tamil Nadu. It's the classy advertisements accompanied by catchy 'jingles'(now u know what I was referring to). The textile majors face stiff competition and what it takes for them to stay ahead is to do something offbeat or rather innovative. So, the wackiest and brilliant of minds are set to work...and what we get as an outcome is a group of beautiful maidens embellished in colorful n attractive drapes of silk dancing to the very catchy numbers (in well decorated interiors).A few years back, borrowed tunes from the movies were popular. But now its time for innovation, creativity and splendor. The most fanciful and creative promo makes a lot of business. It's more about the right kinda publicity than about the right kinda clothes!!Suprisingly, the innovative jingles are a hit...and I'm sure the trend is here to stay.

Gone are the days when advertisements were a mere accessory for a TV show. Apparently, only the breaks bring in joy and colour into homes after tiring n sorrowful soaps!! But what tires us even more is the repetition of the advertisements. Keeping in mind that these ads go on air almost thrice every half hour...thereby making it a compulsion for the brain to register it in all our minds that u often find some one humming those tunes with a smile. Cause the jingles are easy and fun to hum!


Strange to note that inspite of all the criticism and monotonous repetition...the creative attempts of the commercial biggies bring in happiness and ethusisiasm. Diwali is about sharing, caring and eating of course! (not to forget the sweets)...And in short, diwali is celebration! So! what if you keep hearing the same jingles all the time...it brightens our day...after all that's what diwali is about!

First Funny One

Now...this is a bit weird. I chose to create this space on the internet for myself so that i can lend a piece of my mind to the world and also keep my memories afresh. But I land up, not knowing wat to write . Nevertheless I do firmly believe that the initial akwardness would be overcome soon (or atleast thats wat i hope!!!!)

Talking about memories...Im a person who keeps walking down the memory lane quite often. I love to think of the old and bygone days of my life;such that sometimes I fail to realise that the future has run over me!!!! ha ha...'Nostalgia'- as they call it...is more than an abstract noun for me!! Strange though it may seem that for a person who can remember the date,time and the details of every event : hasnt made any atempt to record it anywhere!!!! Maybe I count on my memory (as in the brain's capacity to remember) that much!!!! I failed to record any of the adventures, the good episodes of humor, the tiring traumas, the strange expereinces, the dash of philosophy, the fun outings with friends and all the silly stuff that happen everyday which is worth a second thought at a later date!!!! But...now...its time to thank technology for letting me share my expereinces and views on issues through web logs...a brillant invention indeed! Hence...my space on the net wud be called "vid log"...pretty kool huh!! So keeping chking it out for more stuff later...